Use Torch the Turtle Imagery | Guidelines & MOU
Official guidelines and the Memorandum of Understanding (MOU) for schools, organizations, and First Nations requesting permission to use the Torch the Turtle mascot imagery, likeness, or materials.
Need to use Torch? Find the official guidelines and request forms here for schools, community partners, and educational institutions looking to incorporate Torch into fire safety initiatives.
Torch the Turtle Style Guide & Image Catalog
This guide establishes the official visual identity for Torch the Turtle, the NIFSC fire safety mascot. It includes a library of approved character poses, such as the "Torch with Fire Alarm" and "Circular Torch." The catalog provides consistent fire safety messaging for public education, including practical guidelines on smoke alarm maintenance and creating safe zones in the kitchen to prevent burns and fires.
Download: Torch Style Guide (PDF)
Torch the Turtle Costume Usage
This document outlines the professional standards and operational protocols required for any appearance of the Torch the Turtle mascot. It ensures that the character is represented with consistency and safety at all times. The guide covers mandatory handler (escort) responsibilities, anonymity rules for the wearer, and health and safety precautions. Additionally, it provides detailed care and maintenance instructions to ensure the costume remains in top condition for public engagement.
Download: Costume Usage Guidelines (PDF)
Request Permission to Use
Ready to bring Torch to your community? Permission is required for any use of the Torch the Turtle name, image, or costume. Our team reviews each request to ensure the fire safety messaging is accurate and the representation is culturally safe.
Step 1: Download and review the guidelines above.
Step 2: Prepare your Detailed Plan of Use (Date, Location, and Messaging).
Step 3: Fill out the formal request form.
Memorandum of Understanding (MOU) for Partners
The MOU is a formal agreement required for any organization or partner wishing to utilize Torch the Turtle branding, images, or costumes. The process begins with the submission of a formal request form; once the NIFSC has reviewed and approved the request, a MOU must be signed by authorized representatives of both parties before assets are released. This document establishes the specific terms of use, including the requirement for a pre-approved operational plan and post-activity reporting. By providing campaign results and attendance data, partners help the NIFSC evaluate the effectiveness of fire safety initiatives and support future planning.